Footer With Call To Action Band

Two parts in a deliberate order: a dark band lit from above that asks for the next step, then a white card holding the brand details and the link columns. Conversion first, navigation second. Most footers do the opposite, and this one is worth choosing precisely when you want that inversion.

It belongs at the bottom of a landing page where the ask has not landed yet and someone scrolling to the end is still deciding. Put it under a page that has already converted its reader, or under a signed in dashboard, and the band is just a second billboard for something they have done. The blurred wordmark below the card is the only ornament and it stays out of the way of both jobs.