Footer With Two Column Layout

Two columns where most footers use four, and that constraint is the point. Brand, a line of positioning and the social icons hold the left; every link the site has stacks on the right. The eye takes in who you are before it starts scanning where to go, which is the correct order for a product most visitors are meeting for the first time.

It fits comfortably up to about a dozen links and starts to look cramped past that, so it suits a focused product rather than a platform. The ultra bold wordmark across the base stays flat until the cursor crosses it and then reveals a gradient beneath the letters. That single effect is the entire personality of the block, which also means it does nothing at all on a touch device, where the footer simply reads as clean and quiet.